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Amazon Files a Lawsuit Against Admins of Fake Facebook Groups

Recently, the company announced it has filed a lawsuit against admins of more than ten thousand global Facebook groups for paying members to post...

Customer Engagement Marketing: A New Strategy for the Economy

What is customer engagement and why is it necessary for today's economy? A recent survey by Deloitte suggests that 80% of all customers expect...

Social Media Marketing for Franchises is Meant for Women

Lessons from the Geena Davis Institute on Gender in Media study have been applied to social media marketing for franchises. These lessons include defining...

Entrepreneurial Advertising: The Future Of Marketing

The concept of Entrepreneurial Advertising is nothing new. It combines mass communication with video production to reach a mass audience. It is part of...

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