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Saturday, December 2, 2023

Fake engagement is only half the problem

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You can’t earn a sale from a fake influencer. Not only will they not drive traffic to your target landing page, but they can be the subject of criminal charges. Here are some of the reasons why fake engagement is not a good idea. These methods aren’t ethical and are likely to cost you your marketing budget. Here are three ways to identify a fake influencer and avoid being ripped off.

Fake influencers can’t generate any sales

The internet is full of “influencers” who are not necessarily real. There are fake ones out there who are paid to post vague comments and emojis. The best way to tell if an influencer is fake is to look at the quality of their engagement. Unless their comments are relevant, it is unlikely they have real followers. However, fake influencers can generate a large amount of engagement, but no sales.

Brands should refuse to work with influencers who don’t share all of their social media data and statistics. In addition to disqualifying such influencers, brands should install tracking solutions to evaluate their performance and ensure that the engagement is real. Advertisers should take a stance similar to Unilever, who announced it will no longer work with influencers who modify their statistics.

They can’t drive traffic to the target landing page

It is important to understand how social media works before you can use it to generate traffic. Social media has been shown to improve brand recognition and community. To achieve these goals, you must establish a social account, create interesting content, and post when your target audience is online. To find the most effective social media platform, consider your target audience and choose a platform accordingly.

When a brand uses fake social media influencers to boost their product, it’s only half the problem. If the fake influencers don’t drive any traffic to the product’s landing page, the campaign won’t result in any sales. Brands will most likely fire the fake influencers and never work with them again. They’ve wasted the brand’s marketing budget and time.

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