Lessons from the Geena Davis Institute on Gender in Media study have been applied to social media marketing for franchises. These lessons include defining the goals of social media marketing for franchisees, setting social media brand guidelines, and creating a plan for engagement goals per post. Most importantly, businesses should know how their investments will produce the desired return. Here are a few tools to help you manage your franchisee network on social media.
Lessons learned from Geena Davis Institute on Gender in Media study
Lessons learned from the Geena Davis Institute on Gender in media study are applicable to franchises as well. The Institute collaborates with influential organizations, educational institutions, and media companies to raise awareness about gender issues. Its research has been quoted in major media outlets and is available to franchises as a tool for change. Here are some key insights from the study:
The Geena Davis Institute on Gender in the Media was founded by Academy Award-winning actress Geena. Its mission is to reduce stereotyping and create more female characters in children’s media. Franchises should look for ways to implement their principles and take it a step further. In the study, Davis emphasized the need to include more diverse female characters in franchises, including women.
The Institute on Gender in the Media has studied the media industry in an effort to raise awareness about the underrepresentation of women and girls. The Institute has compiled statistical examples of female representation in the entertainment industry. Franchises should consider incorporating these findings into their marketing strategies to avoid sex discrimination against women. These lessons may apply to franchises and other companies as well.
Goals of social media marketing for franchisees
To achieve your social media marketing goals, create a strategy to reach your audience. Set tactical goals such as sharing a subscribe link in a certain number of posts a day. Measure your progress by establishing a return on investment (ROI) for each social media post. Creating a social media strategy for your franchisees can make it easier to see if your efforts are paying off.
Start small. Social media channels are often popular among younger generations before they catch on with older generations. Rather than focusing on ROI immediately, start small and build your social media presence slowly. You can always expand your social media presence as time goes by. Once you reach the right number of fans or followers, you can launch a campaign that reaches the right audience. For franchisees, starting small is best.
Set concrete goals. For example, your social media campaign may generate 1,000 new email subscribers this quarter or drive 10,000 visitors to your website. If your business is focused on reaching women, focus on highlighting unique aspects of the brand. Women in general haven’t always had easy access to business opportunities, but the internet has become an integral part of our society. Social media has enabled many women to launch micro-businesses and gain success in their industries. By connecting with other women who have achieved success in their field, you can use social media to reach the women who are most interested in your brand’s unique selling proposition.
Tools available to manage franchisee network on social media
If you manage your franchisee network on social media, you should have tools to schedule posts, approve content, and monitor activity. Social media is a powerful tool for franchise business marketing. If you aren’t sure which one to use, check out this list of tools for franchisees and social media. Franchisees can use the same tools to promote their business on social media. But there are several differences between the tools.
SocialOomph is one tool that focuses on the calendar and post-planning aspects of social media management. It offers tools for scheduling posts and tracking traffic, and you can customize the layout and style of your accounts. You can also customize your team’s account by choosing a paid plan that allows you to integrate more social media sites. And once you’re done, you can delete the social media accounts and start fresh with a new one.